We know that the range of AI-loaded smart products is constantly expanding. But what's less obvious is how AI is also transforming the world of services – enabling service-based businesses to improve their offering, and even develop entirely new services and revenue streams that are underpinned by AI. Just as in product-based businesses, AI has become a driving factor for success in the service sector. Here are three ways businesses are delivering a better service through AI. AI provides incredible opportunities to get to know your customers – what they like and don't like, what they actually do (as opposed to what they say they do), how they engage with your service, what factors would encourage them to engage more deeply, and do on.

We know that the range of AI-loaded smart products is constantly expanding. But what's less obvious is how AI is also transforming the world of services – enabling service-based businesses to improve their offering, and even develop entirely new services and revenue streams that are underpinned by AI. Just as in product-based businesses, AI has become a driving factor for success in the service sector. Here are three ways businesses are delivering a better service through AI. AI provides incredible opportunities to get to know your customers – what they like and don't like, what they actually do (as opposed to what they say they do), how they engage with your service, what factors would encourage them to engage more deeply, and do on.

When was the last time you walked away from a web, app or phone experience with a service provider, raving about how much you enjoyed the experience? If you have, you're one of the lucky few. Unfortunately, awesome customer experiences are hard to come by. Let's see what the data says. In an oft-cited study a few years ago, Bain & Company reported that 80 percent of B2C companies believe they deliver a "superior experience" to customers.